KCAC announces five-year strategic partnership with Barnes & Noble College

KCAC Communications

WICHITA — The Kansas Collegiate Athletic Conference (KCAC) has entered into a five-year partnership agreement with Barnes & Noble College (BNC) to be recognized as the official strategic academic partner for the conference office, Scott Crawford, Commissioner, announced Wednesday.  This is a first of its kind agreement for both the KCAC and BNC.

BNC will be supporting student-athletes as the naming rights sponsor of KCAC’s scholar-athlete and scholar-team awards. BNC will offer its First Day Complete textbook program to KCAC colleges and universities to support all students through brick and mortar locations and online stores.

“I am thankful to our good friends with Barnes and Noble College and the journey we have been on the past few months in developing this strategic partnership for our member institutions,”  Crawford said.”This unique, first of its kind partnership with BNC allows KCAC members to have access to the best in class academic resources for their students.  We look forward to lasting cooperation for everyone involved.”

“We are thrilled to support the student-athletes of Kansas Collegiate Athletic Conference,” said Ken Wincko, Vice President of Marketing, Barnes & Noble College. “Barnes & Noble College values KCAC’s commitment to supporting excellence both on and off the field. As the conference’s preferred bookstore partner, Barnes & Noble College has an opportunity to make an impact, not only on athletics and facilitating school pride, but in the classroom, helping schools find new ways to make course materials more affordable and accessible for every student.”

Barnes & Noble College currently operates 769 campus bookstores and their school-branded e-commerce sites, serving more than 6 million college students and faculty nationwide. As a strategic partner, Barnes & Noble College is a retail and learning company. The company is headquartered in Basking Ridge, New Jersey.

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